Repricing on Amazon, what is it?
Repricing on Amazon allows you to automatically set sales prices based on various established parameters. In this way you will be able, where possible, to be more competitive and obtain more BuyBoxes without manually changing prices or constantly observing competitors to change sales policies.
Reach the repricing configuration window by clicking on "Details" on the Amazon box inside the product.
If you want more information on how to publish a product on Amazon, follow the guide PUBLISHING PRODUCTS ON AMAZON
Window of Repricing
In this window, in addition to finding information on the corresponding product in the Amazon catalogue, you can set preferences for automatic price management.
A first part will be dedicated to displaying a summary of the prices you set, the shipping costs, the commission estimated by Amazon and your profit margin.
In the section below " Price details on Amazon " there will be a summary of the BuyBox prices, the Amazon price and the lowest price among the sellers. Furthermore, you will be shown how much these differ from your initial price.
In the last section " Automatic price management " we will create rules for managing repricing. You will be able to choose whether to apply repricing even when the competing product is sold by Amazon. A minimum and maximum deviation from the initial price set for the product will be indicated, indicating a percentage. You will also have to choose how much to separate your price from the competitor's price (remaining within the maximum percentage of separation chosen previously).
The new prices (min. and max.) and the related profit margins will then be recalculated.
If the competing price goes outside the gap margins you set (minimum or maximum), the repricing will be suspended, leaving the last available price set. As soon as the competing price falls within the indicated parameters, the repricing will start working automatically again.
Pricing window
Once " Repricing " has been configured in the prices window, the summary fields deriving from the established rules will be populated, plus the price automatically calculated using the latter will be shown.
BuyBox and Lowest Price
On the main screen of the Amazon box details, it will be indicated whether, through the set repricing rules, you are a winner of the BuyBox or whether you currently have the lowest price on Amazon.
