An overview of Facebook Shop, Instagram Shop and Whatsapp Business
From the Meta "Sales Manager" Business account you can create, manage and connect the Facebook and Instagram Shops windows of your products or your e-commerce site on Poleepo for free.
It is also possible to integrate the two showcases with Whatsapp messenger and promote them on the latter, so as to have a 360-degree ecosystem that will allow you to reach your customers more easily and increase the visibility of your products.
Activating Facebook Shop and connecting it to Instagram will therefore allow you to show your products in the feed of the two social networks, tagging the products in posts and stories, so that they are immediately reachable by users.
By adding the Whatsapp Business functionality to the latter you will be able to share your products with users and communicate with them more easily.
NB Before understanding how to use Facebook Shop and integrate it with Instagram and Whatsapp, it is necessary to make a distinction between the latter, the Facebook Marketplace and Facebook groups that allow the buying and selling of objects.
While Marketplace can be considered a sort of virtual market and groups on Facebook are designed for the buying and selling of used objects among the members of the group, Facebook Shop is a real showcase of products , similar to an e-commerce site.
Before starting
Before you begin, make sure you have:
A business Facebook Page to connect to your Instagram account (From your Instagram account, go to Settings > Accounts > Linked Accounts and connect your Facebook Page);
A business Instagram account;
Un account whatsapp business
Integrate Facebook Shop with Instagram
1) Sign up for Shopping : From your Instagram account, go to Settings > Company > Sign up for Shopping to request enablement. Once approved, you can set up Instagram Shopping by selecting your Facebook Shop.
2) Follow the instructions : Complete the registration process. Facebook will verify your account and product catalogue.
3) Synchronize the Product Catalog with Instagram .
Management of Instagram Posts and Stories and Product Tags
Once approved for Instagram Shopping, you can start creating content that includes product tags.
Create a new post or story : Open Instagram and create a new post or story.
Tag products : Use the "Tag products" option to add product tags in your catalog. Select the appropriate products and publish the content.
Use Highlight Stories : Create Highlight Stories to keep important information about your products visible, such as shipping details, reviews and special offers.
Optimize Your Profile and Content: Make sure your Instagram profile is well optimized to facilitate users' shopping experience.
Suggestions:
Bio and Links : Write a clear, concise bio that describes your business and include a direct link to your online store.
Hashtags and Geotags : Use relevant hashtags and geotags to increase the visibility of your posts.
Interaction with Followers : Reply to comments and direct messages to build a relationship of trust with your customers.
Use the analytics tools offered by Facebook and Instagram to monitor your store's performance and optimize your sales strategies.
Potential buyers will be able to view the Shop via the company's Facebook and Instagram social pages, through Stories or sponsored posts: each store allows you to consult the list of products, save them among your favorites and, using the integrated functions, request information very precise to the retailers or complete the sale, via the relevant e-commerce.
Integrate WhatsApp Business with Facebook Shop
In addition to Instagram, Facebook Shop can be integrated with WhatsApp to offer a more direct and personal shopping experience.
Integration Steps:
Connect WhatsApp to Facebook Shop :
Go to Commerce Manager and select your store.
Go to Settings and add your WhatsApp phone number.
If you receive the error message "WhatsApp number linked to another company on Facebook", this may be because your WhatsApp phone number is already linked to another Facebook company. In this case, you will need to remove your WhatsApp phone number as a business asset.
Configure the Product Catalog on WhatsApp :
Use the WhatsApp Business app to set up your product catalog.
Products can be automatically synced from the Facebook Shop catalogue, making them available for sharing and purchasing via WhatsApp.
3. Promote Products on WhatsApp :
Use broadcast messages and chats to share products with customers.
Use WhatsApp Business features to quickly respond to customer questions and manage orders.
Conclusions
By integrating Instagram Shop and Whatsapp with your Facebook Shop set up via Poleepo, you can significantly expand your reach and improve your sales opportunities. By following these steps, you will be able to make the most of the features of the 3 platforms to create a seamless and engaging multi-channel shopping experience for your customers.
If you have not yet configured Facebook Shop on Poleepo you can follow this guide:
To find out how to publish your products on Facebook Shop via Poleepo you can instead take a look here: https://intercom.help/poleepo-246535bdef8e/it/articles/8074325-pubblicazione-dei-prodotti-su-facebook-shop )