¿Por qué vender en Meta?
Meta representa uno de los principales ecosistemas de comercio social en la actualidad , donde el descubrimiento, la inspiración y la compra coexisten en un mismo entorno. Facebook e Instagram permiten a las marcas llegar a millones de usuarios mientras navegan por feeds, historias y reels, transformando el contenido en oportunidades reales de venta.
Es un canal ideal para empresas que buscan enriquecer su catálogo mediante contenido visual, publicidad dirigida y compras integradas, conectando a los clientes desde el principio del proceso de decisión. Moda, belleza, estilo de vida, electrónica, hogar y accesorios se encuentran entre las categorías con mayor rendimiento.
En esta guía veremos cómo integrar Meta con Poleepo para sincronizar tu catálogo, inventario y pedidos desde una única plataforma, simplificando la gestión del comercio social y mejorando el control de ventas multicanal.
Why sell on Meta
Meta represents one of the leading social commerce ecosystems today , where discovery, inspiration, and purchase coexist in the same environment. Facebook and Instagram allow brands to reach millions of users as they browse feeds, stories, and reels, transforming content into real sales opportunities.
It's an ideal channel for companies looking to enhance their catalog through visual content, targeted advertising, and integrated shopping, engaging customers early in the decision-making process. Fashion, beauty, lifestyle, electronics, home, and accessories are among the top-performing categories.
In this guide, we'll see how to integrate Meta with Poleepo to synchronize your catalog, inventory, and orders from a single platform, simplifying social commerce management and improving multi-channel sales control.
Configure Meta on Poleepo
With Meta integration you can publish your products on Facebook, Instagram and WhatsApp.
Reach the Meta configuration by following the path: Menu > Configuration > Sales channels
In the "Social" section click on the "Meta" item
Select the sales channel on which your customers will complete the purchase by clicking on the relevant icon (You must have configured and activated at least one of the following sales channels on Poleepo: Woocommerce, Prestashop, eBay, Shopify )
Click on the “Create configuration” button
Enable the switch at the top right (Enabled)
By enabling the configuration, a new field will appear containing the URL of the datafeed to be sent to Meta
Copy the URL of the datafeed, you will need it later to insert it into your Meta account
Enable product sync to send Meta offer updates
Before the next step, we recommend publishing some products on Meta via Poleepo. The published products will be inserted into the datafeed, so you can check the correct configuration of your catalog during the first import process on Meta.
Don't know how to publish products on Meta via Poleepo ? Check out THIS GUIDE
Create your catalog on Meta
Use the instructions below to create a catalog on Meta.
Go to business.facebook.com/products .
Click on add products
Select the " online products " option > select " Business Portfolio" and give a name to the catalog > then click on "next"
Click on "skip"
Click on " connect to a data list " and click on " next "
In the "What platform is your file formatted for?" field, select " Sales Manager ."
In the "Choose how to upload your file" section select the " Use a URL or Google Sheets " option and paste the URL retrieved in the Meta configuration on Poleepo into the input.
Leave the "Username" and Password fields blank. Click "Next"
Give your settings a name > Choose your currency (EUR).
In the "Frequency" field, select "Hourly" and set it to every hour > Finally click on Load .
