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CREATION OF PRODUCTS WITH VARIANTS

Creation of products with variants

Written by Marco Agostini

Creation of products with variants

Overview of creating products with variations

Creating a product with a variant allows you to manage a set of identical products, differing from each other only in certain attributes, such as colour, size, dimensions, etc.

This allows buyers to compare and choose the products best suited to their needs based on these specific characteristics.

For example, a customer interested in purchasing a shirt could click on the product page and, instead of having to browse separate pages for each color and size, he or she will be able to select the right size and choose his or her favorite color from the proposed variants.

Furthermore, by associating specific images with each variant, the customer will be able to see the differences without having to wait unnecessarily for a new page to load each time.

To create a new product with variants, click on the "Products" item in the menu on the left and then click on "New Product"


The first tab displayed contains the fields to fill in relating to the main product information:

  • SKU: Internal code of the main product (*the sku must not coincide with a variant SKU) , if it is not entered, a sku will be created automatically

  • BARCODE: Not needed for main information (EAN codes will be entered for each variant)

  • UPC: Not required for main information

  • ISBN: 13-digit code that internationally identifies an edition of a title from a specific publisher

  • MPN: Unique manufacturer code

  • NAME: Product name

  • BRAND: Brand of the product

  • WEIGHT, HEIGHT, WIDTH, DEPTH: Dimensions and weight of the product

  • SHORT DESCRIPTION: A short description of the product

  • LONG DESCRIPTION: Long description of the product


Create your product

The creation of the product with variants is divided into two phases:

  • The first phase concerns the insertion of the main information

  • The second concerns the insertion of information for each variant of the product

  1. Create your product by filling in the main information fields and associating a category to your product, finally click on the "Create" button

    For more details on creating a product, read the dedicated article.

  2. After clicking on the “Create” button , click on the “Images” tab to upload your images to the product. (You can add multiple images per product)

    To learn more about managing product images, read the dedicated article.

  3. Move to the "Variants" tab and click the "Variants management" button

  4. Fill in the required SKU, EAN, and MPN data and click the circular button with the (+) symbol on the right to add the attributes for the variants. (Are the attributes not present? See the "Creating and Editing Attributes for Products with Variants" section .)

    You can add an attribute value via the + button at the top

    You can add a new combination to the variant by clicking the + button on the right and choosing the attribute from the drop-down menu that opens. Once you've filled out all the fields, click " Save ."

  5. Update your product by clicking the “Update” button

* You can also associate one or more suppliers with your product and manage discounted prices.

After creating the product with variant, you can manage its information and images,

for more details read the dedicated article .

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